Miso Pancetovic is currently the Director of Sales and Business Development at MEFITPRO and the founder of 23 Consulting. They have extensive experience in the sporting goods industry, having held roles such as Chief Operating Officer at Athletic's Gym and Head of Business Development at Reaxing. Miso's background includes serving as Athletics Director at American University in Dubai and as a Sports Coordinator at Middlesex University Dubai. They hold a Bachelor's degree in Sports Management from The Faculty of Sport and Physical Education in Belgrade.
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