Sofia Risopatron Lea-Plaza is an experienced marketing professional with a strong background in product management and brand strategy. From July 2018 to February 2022, Sofia served as Product Manager Marketing at Falabella Retail S.A, where responsibilities included designing annual marketing plans, executing campaigns, and managing budgets. Currently, Sofia works as Ejecutiva de Negocios TVA at Megamedia, following a role as Jefe de Proyecto Marketing Masivo at VTR, where Sofia led brand communication and advertising across various media. Earlier experience includes positions as Analista de Marketing Masivo at VTR and roles in account management at Porta, focusing on successful client communication and advertising strategies. Sofia holds a degree in Publicist Marketing from Universidad del Desarrollo and a marketing qualification from UADE.
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