Ellen Yu

Ellen Yu is a seasoned marketing professional with extensive experience in digital marketing and brand management. Currently serving as a Senior Brand Manager at 美团点评 since 2016, Ellen has developed and executed integrated marketing strategies encompassing brand positioning, promotional tactics, and event marketing. Prior roles include Marketing Promotion Manager at 淘在路上 and Marketing Manager at 网易, where Ellen focused on crafting effective digital communication solutions tailored to client needs. Additionally, Ellen held the position of Social Marketing Specialist at VML (Wpp Group), where responsibilities included coordinating creative development and project management across various social media platforms, ensuring alignment with brand culture and product characteristics.