Melander Studio offers two distinct but complementary services.

Fractional Commercial Leadership for small and mid-sized companies, typically SaaS or similar, up to 200 headcount, where the commercial side has gotten messy. Clients are slipping through the cracks, the team is reactive instead of proactive, ownership is blurry, and nobody has had the time or outside perspective to fix it properly. I come in as an embedded commercial partner, get close to the problem and leave the team in a stronger, more self-sufficient position than I found it. retainer or project-based.

Coaching for new entrepreneurs who've made the leap and are frozen somewhere between the idea and the execution. And for first-time leaders who've just been promoted and are figuring out how to lead without performing someone else's version of it. Both are navigating the same thing: the external change has happened, and the internal confidence hasn't caught up yet. That's exactly where coaching creates the most value. Sessions are ICF-aligned, client-led and fully confidential.

12+ years of commercial work across SaaS, esports, global events, and sports - combined with ICF-aligned coaching training, graduating April 2026.

Melander Studio

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Melander Studio

Org chart

Teams

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