Sam Eustice is currently the Director of Commercial at Melbourne & Olympic Parks, a position held since 2022. Previously, Sam has served in various senior roles, including Chief Operating Officer at the Gold Coast SUNS and Chief Commercial Operations at Swimming Australia, where responsibilities included leadership in marketing and corporate partnerships. Sam also held significant positions at Cricket Australia and Carlton Football Club focused on commercial sales and partnerships. With a strong background in media and entertainment, Sam developed strategic initiatives for top clients while working as a Business Director at Y&R ANZ. Additionally, Sam earned a Certificate in Mental Health First Aid from MHFA Australia in 2022.
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