John Keding

John Keding has extensive experience in senior management roles within the consumer goods and food sectors, primarily with Melitta Group, where responsibilities include serving as Country Manager for both Melitta BeNeLux and Melitta Nordics, overseeing a total turnover of €70M. Previous roles at Melitta include Chief Sales Officer (CSO) for Melitta Coffee Preparation, achieving a €200M turnover, and significant improvements in market performance. John's career also includes leadership positions at Campbell Soup Company, where as Country Director for Sweden and Denmark, oversight extended to a turnover of €30M and a large operational team, as well as roles at Findus Sverige, L'Oreal, and Gillette. Education credentials include dual Bachelor's degrees in Social Economics and Business Administration from Lund University.