Jorge Palm is a strategic executive with over 25 years of experience leading business transformation, product innovation, and digital enablement across the consumer goods and financial industries. They currently serve as Partner & CEO of Netfy, the technology and innovation arm of Meliuzen Solutions, and lead MELIUS SERVICES, delivering enterprise solutions, agile transformation, staffing augmentation, and AI SaaS offerings. They previously held senior leadership roles including Executive Director of Virtual Solutions Product - Americas at JPMorgan Chase & Co. (2022–2025) and regional leadership positions at AB InBev, SABMiller, and Bavaria—Colombia, focusing on SAP ECC deployments, order-to-cash optimization, data governance, and Salesforce Center of Excellence initiatives. They earned a Master’s Degree in Operations Management from Universitat de Barcelona (2016–2017), a Mayor’s Degree in Marketing Management from Universidad EAFIT (2008–2009), and a Bachelor’s Degree in System Engineering from Universidad del Norte (1992–1998).
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