Mike Dickson

Mike Dickson is the Owner Director of Melli Design, a Category Activation Agency established in November 2010, specializing in connecting insights to in-store execution for FMCG clients. Prior to this role, Mike served as the Business Unit Controller for Foodservice at Britvic Soft Drinks from September 2008 to October 2010, overseeing sales strategy and team development. Mike also held the position of Head of Trade Marketing at Mars Petcare Europe (2006-2008), where responsibility included managing a team of trade marketers and activating well-known pet care brands. Earlier experience includes working as a Senior National Account Manager and Controller at Mars Confectionery (2000-2005), focusing on impulse channel accounts and collaborating with the Snickers Brand Team. Mike Dickson holds a BA Hons in Economics from Nottingham Trent University, attended from 1989 to 1992.