Pablo Covacevich is the Subgerente de Innovación y Transformación Digital at Empresas Melón, where they lead technological innovation projects and a team focused on developing solutions across various company areas. Previously, Pablo served as Subgerente Digital, overseeing digital sales channels and pricing strategies, and as Jefe de Revenue Management, where they designed and improved the first e-commerce platform in the Latin American concrete industry. Pablo began their career as an Ingeniero de Proyectos Comerciales at Melon S.A., where they managed technological projects and customer service improvements. They earned a degree in Civil Industrial Engineering with a focus on Projects from Universidad Técnica Federico Santa María.
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