Matilda Rosti

Matilda Rosti is a skilled marketing professional currently serving as the Global Director of Marketing at UPM, focusing on sustainable and strategic marketing initiatives. They have extensive experience in brand management, having held various roles at Bacardi, including Brand Manager for Finland and Iceland, where they were responsible for P&L management and strategic marketing planning. Matilda also contributed to the marketing landscape as a Board Member at Meltex and has a background in investigating credit fraud at Nets Finland. They hold a Master of Science in Marketing from Aalto University and have enriched their education through an exchange program at Queen's University.