Sonny Khaira

Sonny Khaira has a diverse range of work experience spanning from 2005 to present. Sonny is currently serving as the Director of Marketing Operations at Phrase since February 2023. Prior to this, Sonny worked as a Marketing Technology and CRM professional at Trainline from November 2021 to February 2023. Sonny also served as a Marketing Technology & Analytical Lead at Gobsmack from May 2020 to November 2021. In 2019, Sonny joined Tesco as a CRM, Marketing & Automation Lead, where they developed CRM strategies, built automated CRM customer journeys, and managed a team. Before that, they worked as a Targeting Manager and CRM Data Analyst at Tesco, where they fulfilled campaign analysis, selections, and profiling. Sonny began their career as a CRM Executive at Kwik-Fit and later held various roles at Fujitsu UK and Ireland, including Marketing Executive and Technical Services Manager. Sonny started their professional journey as a Data Researcher/Analyst at ICM Direct in 2005.

Sonny Khaira completed a Bachelor of Arts degree in Marketing at The University of Huddersfield from 2006 to 2009. Prior to that, from 1998 to 2002, they attended Fearnhill Maths & Computing College and completed a AVCE Dbl. Award (2 A Levels) in Business Studies.