Koen van Beek

Koen van Beek is an experienced professional in product marketing, currently serving as the Director of Product Marketing at Mendix since January 2016, where responsibilities include leading global product marketing and developer relations for a team distributed across three continents. Prior roles at Mendix include Senior Manager of Product Marketing, where Koen built a product marketing team for a high-growth business, and Product Marketing Manager, focusing on launching key products and assessing product-market fit through direct customer engagement. Earlier experience includes roles as Program Manager and Analyst, where Koen developed user-centric go-to-market strategies and analyzed platform data for user onboarding success. Koen's career began as a Graduate Intern at Mendix and included a brief stint as a Marketing Research Assistant at Sana Commerce. Educational background includes a Master of Science in Business Information Management and a Bachelor of Science in Business Administration, both from the Rotterdam School of Management, Erasmus University.