Nick Farrell

Nick Farrell is a seasoned digital marketing professional currently serving as a Digital Marketing Analyst at Mendix since November 2021, where responsibilities include web tracking, reporting website performance, and executing conversion rate optimization and A/B testing initiatives. Prior to this role, Nick held the position of Digital Project Manager at Heinrich Marketing from March 2019 to November 2021, overseeing digital projects for clients such as Humana and GHPIA. Experience also includes serving as an Organic Search Manager at Nuclear Networking, where SEO implementation and web analytics were key duties, and as Communications Manager at Cuttlesoft, where Nick significantly increased website traffic through content marketing. Earlier roles include PR Account Coordinator at RB Oppenheim Associates and Contributing Writer/Intern at Rowland Publishing. Nick holds a Bachelor's degree in English Editing Writing and Media, Psychology, and Philosophy from Florida State University.