MeNow is an AI-driven discovery company focused on developing novel natural bioactive compounds for FOOD, COSMETICS & HEALTH. 
We integrate advanced probabilistic AI, systems biology, and molecular science to identify and validate new bioactives with strong efficacy, safety, and scalability profiles.
Through this approach, MeNow has achieved a breakthrough in longevity-relevant biology, generating proprietary intellectual property around key pathways such as SIRT1 activation, heparanase modulation, and GLP-1–associated mechanisms, with applications across metabolic health, inflammation, tissue function, and healthspan support. Our work bridges fundamental biology and real-world applications, enabling the translation of advanced discoveries into impactful consumer and health solutions.

In addition to building proprietary IP, MeNow partners with innovation teams to design and execute tailored discovery programs.

Our services include:

• Mechanism-focused discovery programs (MOA-driven projects) targeting defined biological pathways
• Regulatory replacement discovery – identifying compliant, high-performance alternatives to ingredients facing regulatory pressure
• Full plant and extract intelligence, including active molecule identification and in-plant synergy mapping
• Multi-ingredient synergy analysis for differentiated formulations
• AI-based predictive toxicology and early safety profiling
• Ingredient and IP licensing for rapid commercialization without internal R&D burden

From biological hypothesis to patentable, commercialization-ready assets, we help companies secure defensible differentiation before the market shifts.

MeNow

Hilla Ben-Hamo Arbel

This department oversees the planning, execution, and closing of projects, ensuring they are completed on time and within budget.

Project Management

This department focuses on designing, building, and maintaining software applications and systems.

Software Development

This department focuses on the application of informatics to the field of chemistry to enhance research, analysis, and data management.

Chemoinformatics Division

This department focuses on analyzing data to derive insights and support decision-making processes.

Data Analytics

This department provides strategic direction and decision-making at the highest level of the organization.

Executive Leadership

This department focuses on analyzing financial data to provide insights that support strategic decision-making.

MeNow

Org chart

Teams

Project Management

Software Development

Chemoinformatics Division

Data Analytics

Executive Leadership

Financial Analytics

Offices

MeNow

Org chart

Teams

Project Management

Software Development

Chemoinformatics Division

Data Analytics

Executive Leadership

Financial Analytics

Offices

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