João Serra is a CRM Analyst at MEO, where they have focused on developing B2B marketing campaigns since 2012. With 13 years of experience in the telecommunications sector, João specializes in customer segmentation, reporting, and optimizing multichannel campaigns. Previously, they worked as an Experienced Developer II at Maksen, where they implemented solutions for various telecom projects. João holds a Bachelor's degree in Management Information Systems and a Program for Executives degree in Telecommunications and IT from Universidade Católica Portuguesa.
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