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Information Technology

Mercato

Gauri Munuswamy is the current Head of Sales at [Mercato](/org/mercato). Gauri has held this position since January of 2017, and has been with the company for a total of 4 years and 6 months. Prior to their current role, they served as the Senior Vice President of Sales & Business Development at [Mercato](/org/mercato), where they were responsible for closing the largest client partnerships at the company, which resulted in launching new business revenue streams. Additionally, they hired a VP of Sales to take over Sales and AM Departments, and maintained an extreme focus on strategic sales cycles.

Under Munuswamy's leadership, [Mercato](/org/mercato)'s sales department grew 8000% in 2020 due to the COVID pandemic, which resulted in the department scaling from 12 to 50 people in just 90 days. Additionally, they successfully improved business acquisition from 100's of retailers to 1000's, and reduced implementation time by 90%.

Munuswamy is known for their creative market opportunities and frameworks, and their ability to develop Go-to-Market strategies to drive optimization. Gauri has also delivered dedicated executive client management and strategic account planning to numerous billion-dollar companies. Furthermore, they have overseen key company activities such as client relations, business development, coaching, and executive leadership.

In addition to their work at [Mercato](/org/mercato), Munuswamy has also established government partnerships with the New York EDC to enhance business operations. Gauri frequently presents at Board meetings on established company forecasts and acquisitions, while

Gauri Munuswamy holds a Bachelor of Arts from The George Washington University, where they majored in Philosophy with a Minor in Business Administration. Gauri also holds a Diploma from Pine Crest School.

Gauri Munuswamy reports to Bobby Brannigan, Chief Executive Officer. Some of their coworkers include Edward Politis - Head of Creative, Edmundo Ancheta - Head of Operations, and Will Riggs - Account Executive.

Gauri Munuswamy

Will Riggs is the account executive at [Mercato](/org/mercato). Prior to that, they were the director of customer success at [Mercato](/org/mercato), where they oversaw the growth of consumer sales from $150K/week to a peak of $1M+/day and total merchant partners from 250 to 800+. Will also facilitated 300+ trainings to new clients on [Mercato](/org/mercato) platform, demonstrating products full capabilities including inventory management, order processing, delivery logistics. The trainings ranged from 1 person via Zoom to 40+ people in person. Will also grew CSM department from 1 to 6 with 100% employee retention and created customer service call center of 4 employees to field urgent customer inquiries/needs. In addition, they created onboarding specialist team of 4 to assist in activating merchant partners on [Mercato](/org/mercato) platform. Furthermore, Will transitioned pricing model to monthly subscription, going from $0 to $100K+ MRR in under 9 months. Lastly, they analyzed multiple data points to create a “Merchant Health” system to identify improvements needed to retain and grow merchant base.

Will Riggs attended [Northeastern University](/org/northeastern-university), where they earned a Bachelor of Science (B.S.) in Business Administration with a focus in finance and management. Will also attended Westfield Senior High School.

They are on a team with Christine Loperena - Onboarding Associate, Gauri Munuswamy - Head of Sales, and Matt Alarie - Senior Software Engineer. Their manager is Bobby Brannigan, Chief Executive Officer.

Will Riggs

Vanity Velazquez is the Onboarding Manager at [Mercato](/org/mercato). Vanity has over three years of experience in inventory and materials planning, and has been with [Mercato](/org/mercato) for just over a year. Prior to joining [Mercato](/org/mercato), they worked as an Inventory & Materials Planning Manager at [Marley Spoon](/org/marley-spoon) for just under a year.

At [Mercato](/org/mercato), Vanity is responsible for onboarding new customers and ensuring that they have a smooth transition into using the company's products and services. Vanity works closely with various teams within the company to ensure that new customers are set up for success. Vanity is passionate about their work and takes great pride in helping others reach their full potential.

Vanity Velazquez’s educational career includes a Master of Supply Chain Management from Rutgers Business School and a Bachelor of Arts (B.A.) in Non-Profit/Public Administration with a minor in Business Administration from Rutgers University - Newark. Vanity also has a certification from [Marley Spoon](/org/marley-spoon) in eFoodHandlers Card.

They work with Will Riggs - Account Executive, Edmundo Ancheta - Head of Operations, and Edward Politis - Head of Creative. Vanity Velazquez reports to Bobby Brannigan, Chief Executive Officer.

Vanity Velazquez

Christine Loperena is currently an onboarding associate at [Mercato](/org/mercato). Christine has extensive experience in customer service and administration, having worked in those roles for over ten years. Christine is highly organized and efficient, with a keen eye for detail. Christine is a strong communicator and excels at managing teams of people. In their previous role as senior administrator at Maimonides Medical Center, they were responsible for overseeing the transition to an electronic health records system. Christine has a deep understanding of the inner workings of businesses and is an invaluable asset to any organization.

Christine Loperena works with Vanity Velazquez - Onboarding Manager, Edward Politis - Head of Creative, and Dave Bateman - Senior Software Engineer. Christine Loperena reports to Bobby Brannigan, Chief Executive Officer.

Christine Loperena

Bobby Brannigan

Michael Mason

Dave Bateman

Edward Politis

Corinne Mesa

Liam Griffin is an account executive at [Mercato](/org/mercato). Liam was previously a Spanish/verbal tutor at Tutor Associates from June 2016 to January 2017. Liam was also a research intern at Fundación Huésped from February 2015 to July 2015, and an associate at The Kenyon Review from September 2014 to January 2015. Liam was also a research associate at Icahn School of Medicine at Mount Sinai from September 2016 to April 2018. Additionally, they were an intern at OEFFA Sustainable Agriculture Program from May 2014 to July 2015.

Liam Griffin graduated from [Kenyon College](/org/kenyon-college) with a Bachelor's degree in English Language and Literature/Letters.

They are on a team with Vanity Velazquez - Onboarding Manager, Dave Bateman - Senior Software Engineer, and Edmundo Ancheta - Head of Operations. Liam Griffin reports to Bobby Brannigan, Chief Executive Officer.

Liam Griffin

Rachel Yupangco

Sabrina Colan

Matt Alarie

Edmundo Ancheta is currently the Head of Operations at [Mercato](/org/mercato). Prior to this, they were with Goldstar Pumping, CXFactories, and also [Mercato](/org/mercato), where they served as a Manager and Institutional Knowledge Expert.

At [Mercato](/org/mercato), Edmundo is responsible for advancing from Head of Operations to a more team-focused role, designing new training pipelines for QA supervisors to calibrate on a monthly and quarterly basis. Edmundo also handles all large projects and execution, including creating an internal audit process for refunds and credit, recouping $10K+ monthly in damaged item refunds by DaaS partners. In addition, Edmundo drives growth and achieves breakthrough results by rethinking the approach and viewing the different divisions as integrated functions, rather than silos, while developing best-practice and thought leadership.

Under Edmundo's leadership, the VA Call Center was successfully transitioned to Mexico City, MX, including building training, demos, and scripts for all phone Agents. This transitionreduced costs by 25% annually and meeting 95% SLA goals within 10 days from launch. Edmundo also effectively collaborated with SVP of Operations, Director of Operations, Operations Managers, and Supervisors to pivot all internal processes for partners and associates. Another one of their notable achievements includes architecting and deploying a bilingual IVR system, with live 3rd party integrations and call reporting structure, with weekly, monthly, and quarterly auto-generated trend reports -

Edmundo Ancheta began their educational career at Grossmont High School.

They work with Liam Griffin - Account Executive, Vanity Velazquez - Onboarding Manager, and Will Riggs - Account Executive. Their manager is Bobby Brannigan, Chief Executive Officer.

Mercato

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