at merch. we're setting new standards for "show merch." founded during the 2020 Broadway Shutdown, we've evolved from a small startup to a theatre-inspired fashion and lifestyle brand with a deep love for the performing arts and people who love it. our mission is simple, to capture the essence of live theater in every product we create. innovating the classic and advancing our industry for the future. focusing on sustainability initiatives, extending sizes ranges and fashion forward designs, our in-house brand "Theatre Club" is our celebration of all us theater kids, young and young at heart.

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