Simon Ward

Simon Ward is an accomplished entrepreneur with extensive experience in the merchandise and retail sectors. As the co-founder and CEO of AAA Merchandise Limited since September 2018, Simon leads a company specializing in officially licensed merchandise for prominent brands such as Marvel, Star Wars, and Harry Potter. Additionally, since August 2015, Simon has served as co-founder and CEO of Merchoid, a leading online retailer focused on geek culture merchandise. Previously, Simon co-founded and served as CEO of Game Points Now from May 2007 until 2016, pioneering the online sale of Xbox Live points and subscriptions before exiting to launch Merchoid. Simon holds a degree from Cardiff University and attended Bishop Vesey's Grammar School.