Paula E.

Paula E. has extensive experience in consumer insights and marketing, having worked at Raízen from April 2019 to August 2022 as an Analista de Pesquisa & Consumer Insights Pl. In this role, Paula E. focused on mapping business needs through qualitative and quantitative methodologies, managing the research process, and providing insights for strategic development. Previously, Paula E. held positions including Estágio em Comunicação & Marketing, where responsibilities included creating communications for Shell Select, and Analista de Marketing Jr, handling category analysis and in-store marketing initiatives. Currently, Paula E. serves as a Consumer and Market Insights Specialist at Merck Group since August 2022. Academic credentials include a Bachelor's degree in Ciências e Humanidades and a Bachelor's degree in International Relations and Affairs from Universidade Federal do ABC.