Greg Adams

Greg Adams is currently an Associate Director of Commercial Activation Strategy at Merck, where they orchestrate education on Customer Experience (CX) research and Design Thinking methodologies. With over 15 years of experience, Greg has worked in various roles, including as a Marketing Director at Meta Pharmaceutical Services and a Digital Marketing Consultant for Prevention Pharmaceuticals. They are also the Principal Consultant at Plan Test Solve, helping organizations navigate challenges through innovative solutions and design-thinking workshops. Greg holds a Bachelor of Business Administration in Marketing from Stetson University and is a certified LUMA System Instructor, having trained over 150 individuals in Design Thinking. Additionally, they serve on the executive board of the eCLOSE Institute, promoting research initiatives in cancer studies among young talent.