Johnattan Rodriguez is an experienced professional in digital marketing and data analytics, currently serving as the Vaccines Franchise Lead, Data Lead, and Digital and Data Analytics Lead at Merck since May 2020. In this role, Johnattan drives initiatives focused on Keytruda and Gardasil9. Previously, Johnattan was the Oncology Marketing Associate Director, leading the digital marketing strategy for Keytruda's pan-tumor portfolio. Other positions held include Digital Director at PopuliCom, Digital Strategist and Social Media Manager at de la Cruz & Associates, Digital Media Supervisor and Digital Art Director at Paradigm Associates, Digital Art Director at SC Marketing Mix Solutions, and Content Creator at Buena Vibra Group. Johnattan holds a Bachelor's degree in Advertising from Universidad del Sagrado Corazón.
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