Peter Whitehead

Peter Whitehead, PhD, is a behavioral data scientist currently serving as the Director of Data Science. With a strong background in managing research projects at Duke University, they have produced insights into user behavior for public health campaigns and contributed to machine learning technologies. Previously, they held roles as a Quantitative PhD Researcher and Senior Researcher at Duke University, where they investigated human behavior through advanced statistical methodologies. Peter also gained experience in the pharmaceutical sector as the Associate Director of Data Science at Merck. They earned a Bachelor of Science in Psychology from Arizona State University, followed by a Master of Arts and a PhD in Psychology from Duke University.