Sonja Rivera

Sonja Rivera is a seasoned professional in the pharmaceutical and life sciences industries with extensive experience in strategy development, digital transformation, and operational excellence. Currently serving as Senior Director of Global Medical and Value Capabilities at Merck, Sonja Rivera leads initiatives that enhance scientific engagement and insights on a global scale. Previous roles include Vice President of Strategy at Veeva Systems, where Sonja Rivera significantly shaped the US market for Veeva Link products, and Vice President of Strategy and Global Chief of Staff at Inizio Engage, overseeing global strategy and business transformation. Throughout a decade-long tenure at Merck, Sonja Rivera held various leadership positions, driving key integration and operational efficiencies. Earlier career experience at Accenture involved advising major pharmaceutical clients on market access and process improvement. Sonja Rivera holds a Bachelor of Science in Biochemistry from the University of Delaware.