Denis O'Keefe

As EVP, Group Creative Leader, Denis specializes in helping teams create brand systems for telling big overarching stories and delivering consistently rewarding experiences across channels and audiences. He also has a knack for understanding a product’s fundamental reason for being and translating that into a purpose-driven brand that customers can believe in. With 20 years of expertise, Denis takes a customer-first approach to generating big, media-agnostic ideas that make meaningful differences for the brands he’s worked on and the companies he’s worked for. With broad category experience, Denis has strengthened brands across a wide range of disease states including diabetes, hematology, immunology, psychiatry, transplantation and cardiology.