Garrett Smith

Garrett Smith currently serves as the Director of CX Strategy at MERGE, focusing on leading customer experience initiatives for digitally driven clients while balancing people management and hands-on contributions. Prior to MERGE, Garrett worked as a Principal at HARQ CX Design Strategy, enhancing customer-focused research and strategy. At Blue Cross Blue Shield Association, Garrett held the roles of Director and Manager of CX Strategy & Design, where notable achievements included implementing a design sprint process and developing a comprehensive customer experience vision impacting over 100 million people. Garrett's career also includes experience as a Senior Associate at SC Johnson, where work on the Ziploc brand and a malaria prevention initiative was highlighted, as well as as an Industrial Designer at Focus Products Group, launching numerous products across various retailers. Garrett holds a BFA in Industrial Design from the School of the Art Institute of Chicago and possesses additional education from the University of Wisconsin-Madison and Canterbury Christ Church University.