John Bracey

John Bracey is a Data Science and Analytics leader currently serving as the Chief Data and Performance Officer at MERGE, where they focus on integrating data science with performance marketing to drive measurable business outcomes. With previous experience as Vice President at Bracey's of Thomasville and various analytical roles at companies like Moxie and Luckie & Company, John has developed expertise in transforming complex data into actionable insights. They also contribute to academia as a board member for the Masters of Science in Business Analytics Program at the University of Georgia. John holds an MBA in Quantitative Marketing from Georgia State University and a BBA in Marketing from the University of Georgia.