Samuel States is an accomplished analytics professional with extensive experience in marketing analytics, leadership, and data visualization across various industries, particularly in healthcare and digital media. Currently serving as Analytics Manager at MERGE since April 2023, Samuel leads marketing analytics for multiple clients, optimizing reporting processes and managing team dynamics. Previous roles include Senior Marketing Analytics Manager at Sword Health, Senior Analytics Consultant at Aetna, and Manager of Digital Analytics at Viacom, among others. Samuel holds an MBA from Columbia Business School and a B.A. in Sociology with a Statistics Minor from the University of Chicago.
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