Matt Schmid

Matt Schmid has a diverse and extensive work experience in the field of marketing. Matt currently holds the position of Senior Product Marketing Manager at MeridianLink since 2023. Prior to that, they worked at Everbridge from 2020 to 2022 as the Senior Product Marketing Manager, leading various marketing initiatives such as go-to-market plans, positioning, messaging, and sales enablement. Matt also served as the Marketing Director at RedSky from 2020 to 2022, where they played a crucial role in building marketing from the ground up and successfully launching new products.

Before their time at Everbridge and RedSky, Matt worked as a Product Marketing Contractor at Schmid Group, LLC from 2014 to 2020. During this period, they collaborated with key account clients and political campaign clients, implementing digital marketing and content marketing campaigns. Matt also worked with companies such as American Physician Institute and Keeper Security, where they focused on product marketing, messaging, positioning, and content creation.

In addition, Matt worked as a Product Marketing Manager at MPOWR Envision from 2017 to 2019, leading the marketing function and driving digital channel growth for the SaaS division of SupplyCore Inc. Matt also served as the Marketing Director at PBC Linear, A Pacific Bearing Company from 2016 to 2017, where they transformed the marketing approach to a content-driven and lead-generating program.

Further back in their career, Matt held the position of Marketing Director at Blain's Farm & Fleet from 2011 to 2014, overseeing digital multi-channel marketing and leading a team of 12 marketers. Matt'sresponsibilities included developing and executing marketing strategies for both brick-and-mortar and digital operations.

In the early stages of their career, Matt worked for Nielsen in various roles from 1991 to 2011. Matt served as the Director of Global Digital Marketing, Director of Internet Communications, Senior Manager of Global Communications, and Graphic Designer. Matt'sresponsibilities ranged from managing digital marketing practices and country websites to overseeing the creative services department and maintaining brand identity.

Overall, Matt Schmid has a strong background in product marketing, strategic planning, go-to-market strategies, content creation, and team leadership. Matt has a proven track record of driving successful marketing initiatives and exceeding sales goals.

Matt Schmid has a Bachelor of Arts degree in Graphic Design from Illinois State University. Matt also holds a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management, with a focus on Marketing and Strategy. Additionally, they have obtained several certifications from HubSpot, including HubSpot Marketing Software, Inbound Marketing, and Inbound Certification.