Sofia-Mar Andersson is a software engineer with extensive experience in digital analytics and marketing automation. Currently employed at Merixstudio since August 2019, Sofia-Mar previously held significant roles at JobCloud SA, where major responsibilities included leading the implementation of a Customer Data Platform and enhancing marketing automation strategies. Prior experience includes positions as a Google Analytics Specialist at FELD M, where Sofia-Mar consulted for high-profile clients and implemented advanced digital analytics projects, as well as roles at Swiss International Air Lines and GetResponse, focusing on conversion optimization and analytics. Educational credentials include a Master of Science in Professional Communication from Clark University and a Bachelor of Arts in English Philology from Adam Mickiewicz University.
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