Merkle | DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, Merkle | DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection of media, technology and strategic marketing. Operating from eleven offices around the world covering North America, EMEA and Asia Pacific, Merkle | DWA offers a range of services such as programmatic media, marketing automation, account-based marketing and content marketing consulting – all for hundreds of the world's best technology companies. For more about Merkle | DWA, visit www.dwamedia.com.


DWA has the following certifications:
- SMB Premier Google Partner
- Google AdWords Qualified
- Google Analytics Certified
- Adobe Partner
- Marin Certified
- DataXu Certified
- Baidu Certified

Enterprise Software

IT Services

Marketing

Technology

DWA's headquarters in San Francisco, CA, United States

Sofia Kayumi-Janbaz

Deexith N S

Abhay Kulkarni

Anura Keerthisinghe

Helena Collado Forcadell

Yisha R

Mduduzi Ngobeni

Sandesh Chandel

Swati Sahu

Harry Batt

Abinash Singh

Tamara Dodlek

Dhanjeet Singh

Poonam Kotian

Karishma Shah

Jason T.

The Marketing and Analytics team at DWA specializes in driving strategic marketing initiatives and optimizing campaign performance for technology clients. Leveraging advanced data analytics and insights, the team conducts in-depth market research, develops targeted media strategies, and manages various digital marketing channels, including programmatic advertising, search engine marketing, and social media. Additionally, they ensure that campaigns are data-driven, utilizing metrics to refine strategies and enhance client engagement across global markets.

Marketing and Analytics

The Media Planning and Strategy team at DWA is responsible for developing data-driven media plans that align with clients' marketing objectives, particularly for technology companies. This team collaborates closely with clients and internal stakeholders to craft strategic recommendations, optimize media spend across various channels, and leverage analytics to enhance campaign performance. By balancing creative insight with rigorous analysis, they ensure that media strategies effectively engage target audiences while driving measurable results.

Media Planning and Strategy

The Finance and Accounting team at DWA is responsible for managing the company’s financial health, ensuring accurate budgeting, forecasting, and reporting. This team oversees financial operations, compliance, and strategic financial planning to support the agency's growth and performance. By collaborating with other departments, they ensure financial strategies align with DWA’s objectives, enabling effective resource allocation and profitable investments in marketing initiatives.

Finance and Accounting

The Project Management and Operations team at DWA plays a crucial role in ensuring the seamless execution of marketing projects across various media channels. They oversee project timelines, coordinate with internal and external stakeholders, manage resources, and implement operational processes to enhance efficiency. By leveraging data and analytics, the team ensures that projects are delivered on time and meet the strategic goals of technology clients.

Project Management and Operations

DWA

Org chart

Teams

Marketing and Analytics

Media Planning and Strategy

Finance and Accounting

Project Management and Operations

Offices

DWA

Org chart

Teams

Marketing and Analytics

Media Planning and Strategy

Finance and Accounting

Project Management and Operations

Offices

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