Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members.

Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Amuse, Armada Music, AudioSalad, CD Baby and Downtown Music (including FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Epitaph Records, Freeme Digital, IDOL, Kontor New Media, Mad Decent, MNRK Music Group, Monstercat, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Pony Canyon, Redeye, Secret City, Secretly, Symphonic Distribution, Sub Pop, Vydia, and hundreds more.

Merlin has deals with nearly 40 digital services, including partners like Apple, AWA, Boomplay, Canva, Deezer, FLO, JioSaavn, KKBox, Meta, NetEase, Pandora, Peloton, Snap, SoundCloud, Spotify, Tencent, TikTok, TREBEL, Twitch, YouTube Music, and many other global, regional and strategic partners, as well as being in conversations with dozens more.

Merlin has resources in the United States, United Kingdom, Germany, Japan, and Thailand. 

Music

Merlin

Merlin's headquarters in London, United Kingdom

Jeremy Sirota

Sarah Hammond

Carol Zuma - Hall

Rosie Reeves

Vincent Moyo

The Data Operations and Analytics team at Merlin plays a crucial role in harnessing and analyzing data to drive strategic decision-making and operational efficiency. This team is responsible for managing data workflows, generating insightful reports, and providing actionable analytics that support member services and enhance partnerships with digital platforms. By leveraging data, the team helps ensure that independent labels and rights-holders maximize their revenue opportunities and navigate the evolving digital music landscape effectively.

Data Operations and Analytics

The Business Development team at Merlin is responsible for forging and nurturing strategic partnerships with digital platforms to enhance the value proposition for independent music labels and rights-holders in their membership. They work collaboratively to secure premium licensing deals, expand market reach, and drive engagement among members, ensuring that independent artists benefit from competitive terms in the evolving digital landscape. Additionally, the team plays a key role in the legal and commercial negotiations that support Merlin's mission to empower independents globally.

Business Development

The Business Operations team at Merlin is responsible for optimizing internal processes and ensuring seamless collaboration between various departments. They manage technical solutions to enhance operational efficiency, oversee legal and contractual agreements, and coordinate royalty management for members. By aligning business strategies with member needs and technological capabilities, the team plays a vital role in driving value back to Merlin’s independent music community.

Business Operations

The Finance Team at Merlin is responsible for managing the organization's financial health, ensuring accurate budgeting, forecasting, and reporting. They analyze financial data to provide insights that support strategic decision-making, oversee financial compliance, and collaborate with other teams to optimize revenue from digital music licensing. Their efforts help maintain Merlin's position as a leading player in the independent music sector, driving value for their members and digital partners alike.

Finance Team

The Technical Development Team at Merlin is responsible for designing, building, and maintaining the software solutions that enable seamless digital music licensing and management for the organization’s independent members. This team collaborates closely with other departments to ensure innovative technology is effectively integrated into Merlin's operations, enhancing the platform's functionality and user experience. They focus on developing tools that facilitate member services, optimize partnerships with digital platforms, and drive overall business growth.

Technical Development Team

The Leadership Team at Merlin is responsible for setting the strategic direction of the organization, ensuring that the needs of independent music labels and artists are effectively met. Comprising the CEO, COO, CFO, and Vice President of Business & Legal Affairs, this team collaborates to strengthen relationships with key digital partners, manage financial sustainability, oversee legal compliance, and drive growth initiatives that enhance the value of membership for independents worldwide.

Merlin

Org chart

Teams

Data Operations and Analytics

Business Development

Business Operations

Finance Team

Technical Development Team

Leadership Team

Offices

Merlin

Org chart

Teams

Data Operations and Analytics

Business Development

Business Operations

Finance Team

Technical Development Team

Leadership Team

Offices

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