Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members.

Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Amuse, Armada Music, AudioSalad, CD Baby and Downtown Music (including FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Epitaph Records, Freeme Digital, IDOL, Kontor New Media, Mad Decent, MNRK Music Group, Monstercat, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Pony Canyon, Redeye, Secret City, Secretly, Symphonic Distribution, Sub Pop, Vydia, and hundreds more.

Merlin has deals with nearly 40 digital services, including partners like Apple, AWA, Boomplay, Canva, Deezer, FLO, JioSaavn, KKBox, Meta, NetEase, Pandora, Peloton, Snap, SoundCloud, Spotify, Tencent, TikTok, TREBEL, Twitch, YouTube Music, and many other global, regional and strategic partners, as well as being in conversations with dozens more.

Merlin has resources in the United States, United Kingdom, Germany, Japan, and Thailand. 

Music

Merlin

Jeremy Sirota

Darius van Arman

Pavan V.

Ryan Mcwhinnie

Charlie Lexton

Adam Wright

The Data Operations and Analytics team at Merlin plays a crucial role in harnessing and analyzing data to drive strategic decision-making and operational efficiency. This team is responsible for managing data workflows, generating insightful reports, and providing actionable analytics that support member services and enhance partnerships with digital platforms. By leveraging data, the team helps ensure that independent labels and rights-holders maximize their revenue opportunities and navigate the evolving digital music landscape effectively.

Data Operations and Analytics

Business Development

Business Operations

Data Operations and Analytics

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Team members

Other teams at Merlin

Business Development

Business Operations