Bob Lorum

Bob Lorum has a wealth of experience in marketing and branding roles. Bob currently holds the position of Chief Marketing Officer at GROW Powerful, a role they started in September 2022. Prior to that, Bob worked as a Shareholder at Consilio LLC from September 2021 to April 2023.

One of their notable positions was as the Chief Marketing Officer at Xact Data Discovery (XDD) from March 2016 to September 2022. In this role, Bob was responsible for directing all worldwide brand and marketing initiatives for the $150M enterprise data management and eDiscovery organization. Bob played a significant role in the acquisition and integration strategy to expand market share.

Before that, Bob was the Vice President of Marketing and Branding at Discover Modus from August 2013 to February 2016. Bob directed all global branding, marketing, lead generation, and content marketing strategies, resulting in a 900% increase in leads.

Bob also had leadership roles at iCONECT, 5 Foot 12 Marketing, MarketingSherpa, MarketingExperiments, and RiechesBaird Ad Agency, where they contributed to various marketing, branding, and digital communication initiatives. Notably, at MarketingSherpa, Bob served as the President of Marketing Research and Content Marketing and achieved significant growth in sales and profits.

Throughout their career, Bob has demonstrated their ability to drive brand strategy, lead marketing teams, optimize lead generation, and increase market share for various organizations.

Bob Lorum holds a BA in Marketing and Communications from the University of Wisconsin-Whitewater. Their degree focused on Advertising and Marketing. The specific years of their education are not indicated in the given information.