Ann Paradise

Director Of Retail Marketing at Merrell

Ann Paradise serves as the Director of Retail Marketing at Merrell since August 2019, leading a marketing team focused on Go-To-Market programs for the U.S. market. With a strong background in marketing management, Ann previously held roles as Senior Marketing Manager and Marketing Manager, effectively driving revenue growth through wholesale marketing strategies and integrated retail campaigns. Prior experience includes a Marketing Manager position at Chaco, where campaign strategies were developed to enhance brand visibility, as well as marketing roles at Meijer and Target, where Ann contributed to digital solutions and strategic planning processes. Ann earned a Bachelor of Business Administration in Marketing from Western Michigan University.

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Merrell

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At Merrell, we believe in sharing the simple power of being outside with everyone. No matter who you are, where you came from, who you love or how you move — Everyone should be welcome in the outdoors and wherever life takes us. We strive to inspire everyone because, together, we can help protect the trail we love. Our goal is to provide innovative, thoughtfully designed, rigorously- tested footwear and apparel products that over-deliver on quality, comfort, versatility, and look good too. We believe if we do these things right, we can enable anybody on the planet to pick up Merrell gear and feel adventurous, empowered, confident, and ready to enjoy the simple power of being outside. Merrell is a division of Wolverine Worldwide, one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.


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