Juul is the CEO of MESSAGE A/S, a position they have held since 2024. They previously served as Brand Director at DK Company from 2015 to 2024, and as Sales Director at Part Two (DK Company - Copenhagen) from 2014 to 2015. Earlier in their career, Juul was Global Sales Manager at Bruuns Bazaar from 2005 to 2012, and held sales roles including the start-up and implementation of O by Isabell Kristensen on Sealand and Funen, and the selling of InWear, Part Two, Jackpot, and Peak Performance Leisurewear. Their education includes Stenhus Gymnasium (1991–1994), Niels Brock (1996–1998 and 1999–2000), Retail trainee at Niels Brock (1998–2000), and a Board Certificate in Strategy and Development from Board Company (2022).
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