Lara Barada is a Regional Retail Architecture & Visual Merchandising Manager at MESSIKA, overseeing 32 points of sale across the Middle East, India, Uzbekistan, and Kazakhstan. With a background that includes roles at Richemont as a Regional Trade Marketing, Store Planning & Visual Merchandising Manager and at LVMH as a Regional Merchandiser, Lara specializes in creative design and retail strategies. Lara holds a Master of Arts in Interior Architecture from Florence Design Academy and a Bachelor of Science in Interior Design from Lebanese American University. Their experience spans various high-profile retail projects, demonstrating a strong ability to align marketing objectives with innovative design solutions.
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