Ygor Amaral

Ygor Amaral currently serves as an Analista de Web Analytics at Meta since July 2022, focusing on planning and validating events for Google Analytics 4 and developing tagging documentation. Prior experience includes working as an Analista de CRO at Infracommerce, where Ygor conducted e-commerce analyses to optimize conversion rates and managed tools such as Google Analytics and Google Optimize. Previous roles also encompass Web Analytics at Avantare Inteligência Digital, where Ygor supported digital strategy measurement, and as a front-end developer at IN Junior, developing websites using technologies such as Javascript and React. Ygor holds a Bachelor's degree in Technology in Computer Systems from Universidade Federal Fluminense and is pursuing an MBA in Data Science and Analytics from USP/Esalq. Additional qualifications include a Digital Analytics Minidegree from CXL and a Technical degree in Naval Structures from Escola Técnica Estadual Henrique Lage.