Abbie Keith is an experienced content strategist and designer with a robust background in developing content strategies for various industries. Starting as a Senior Financial Writer at AIM Funds Group, Abbie transitioned to content direction roles at Luminant Worldwide and freelance projects, working with notable clients such as Fortune 500 companies. Abbie served as a Digital Content Strategist at NRG Energy, where a significant overhaul of reliant.com led to a 40% increase in online enrollments. Further freelancing at Analyst1 established a unified brand strategy for a threat intelligence software provider. In the position of Content Strategist at State Farm, Abbie collaborated with UX teams to enhance digital offerings. Currently, as a Senior Content Designer at Meta, Abbie focuses on Global Search and Meta AI experiences, optimizing features through innovative product strategies. Abbie holds a Bachelor's degree in Journalism, Public Relations, with honors from The University of Texas at Austin.
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