Alex Hoff

Alex Hoff is an accomplished software engineer with extensive experience in iOS and Android development. Notable positions include serving as a Senior iOS Engineer at Facebook, where Alex led the Instagram Retail and Ecommerce Ads team, significantly increasing weekly revenue through innovative ad formats. Alex's career encompasses roles at Meta, Google, and various startups, with a strong focus on improving code quality, mentoring junior engineers, and building user-friendly applications. With a solid educational foundation from Santa Clara University, including Master's degrees in Engineering/Industrial Management and a Bachelor's in Computer Engineering, Alex demonstrates strong technical and analytical skills, alongside a history of impactful contributions in multiple engineering roles.