Alex Lapitski

Alex Lapitski has extensive experience in digital marketing and client solutions, having worked at Meta from September 2016 to January 2020, where significant contributions included building and scaling Meta's Apps vertical in EMEA and leading high-performing portfolios in the Digital Native segment. Prior to Meta, Alex served as Team Lead for User Acquisition and Performance Marketing at Apalon, overseeing a team that established multiple apps as category leaders and managing user acquisition operations during a major company acquisition. Experience also includes roles at dotdigital Group plc and Itransition Group, along with a position as Head of User Acquisition at Runtastic GmbH, where Alex developed a robust in-house user acquisition function. Educational background includes a Bachelor's degree in Economics and Organization of Production and a Software Engineer degree in Information Systems Software from Belarusian State University of Informatics and Radioelectronics.