Alex Tsui

Alex Tsui has over two decades of experience in data science, analytics, and consulting, with a strong focus on the pharmaceutical and marketing sectors. Starting as a Senior Associate at McKinsey & Company, Alex led a CRM strategy project that integrated machine learning to enhance revenue growth for a leading insurance company. Subsequent roles include Principal Presale Consultant and Data Scientist at SAS, Director at Model N, and Senior Principal Consultant at Facebook, where impactful marketing campaign measurement systems were developed. As Head of Business Analytics Consulting Practice at IQVIA, Alex established a new consulting practice in China, while tenures at Omnicell and ACT Consulting, LLC were marked by building data science teams and management consulting practices. Currently, roles as Data Scientist at Meta and Principal Data Product Owner at Udemy involve innovative solutions and establishing data infrastructure for marketing and finance. Alex holds an MBA in Strategy and Marketing from Northwestern University's Kellogg School of Management.