Alison Passat is an accomplished professional with extensive experience in strategy and operations within the digital marketing sector. Currently serving as the Global Strategy & Operations Lead at Meta since April 2018, Alison specializes in financial planning and organizational design, significantly contributing to effective restructuring and the global transformation of teams. Previous roles include Partner Manager at Meta, where relationship management with C-Suite clients yielded consistent revenue growth, and Supervisor, Digital at Blue 449, where Alison successfully doubled online orders for Pizza Hut via innovative media strategies. Early career experiences include directorial roles in digital acquisition at migme and strategic positions at TBWA Paris, demonstrating a strong foundation in user acquisition and media strategy. Alison holds a MSc in Global Entrepreneurship from emlyon business school and a Franco-British Double Degree in Marketing & Economics and Politics & International Relations from Sciences Po Lille and the University of Kent, respectively.
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