Allison O'Keefe Wright

Allison O'Keefe Wright is an accomplished leader in research and strategy with extensive experience across various industries. Starting as a Brand Planner at Young & Rubicam and progressing through significant roles at top companies such as EMI Music, Viacom, and Open Mind Strategy, Allison transformed organizations and drove growth through innovative insights and strategic initiatives. As a founding member and Director of Global Editor at Henley Centre HeadlightVision, Allison contributed to establishing the U.S. presence of the consultancy. Currently serving as Director of Research at Meta, Allison leads user research initiatives for Facebook’s video and discovery experiences, providing valuable insights into user engagement and emerging trends. Allison holds a Bachelor of Arts in English and Communications from Boston College.