Amanda Hellman

Amanda Hellman currently serves as the Marketing Strategy, Planning and Operations Lead for Reality Labs at Meta, overseeing a diverse portfolio that includes major platforms such as Instagram, Facebook, WhatsApp, Messenger, Threads, and Creator marketing since August 2022. Prior to this role, Amanda was the Managing Director and Partner at FRED & FARID from November 2016 to August 2022, and held positions at The Barbarian Group, Translation LLC, StrawberryFrog, JWT, Arnold Worldwide, and BMF, accumulating extensive experience in account management and marketing strategy across prominent brands like Pepsi, Sprite, Budweiser, and Jim Beam. Amanda's educational background includes studies at Boston University.