Amy Zhou

Amy Zhou is an experienced professional in marketing science and data analysis with a diverse background in media and public relations. Zhou began a career at Xinhua News Agency as an intern, where responsibilities included media program planning for the 26th Universiade and training volunteer journalists. Subsequent positions included roles at Ruder Finn and OMD Worldwide, where Zhou focused on public relations and data management, respectively. As a Marketing Science Partner at Facebook, Zhou led a successful global Performance Branding measurement program and drove significant revenue growth. Currently, as a Staff Data Scientist at Meta, Zhou oversees a team of marketing scientists, directing research and experimentation for various advertising products. Zhou holds a Master's degree in Marketing Analytics from Northwestern University and a Bachelor's degree in English and Marketing from Sun Yat-Sen University.