Andrew Smylie

Andrew Smylie boasts over a decade of experience in brand strategy and integrated marketing communications, having held significant roles at leading organizations such as Microsoft and Meta. At Microsoft, Andrew successfully led multi-million dollar campaigns and international marketing strategies for flagship products, driving substantial engagement and revenue growth. Following Microsoft, Andrew served as Global Head of Brand Strategy at Facebook, where responsibilities included aligning executive teams around a cohesive brand strategy and executing a major brand repositioning. Currently, Andrew oversees brand development for Meta's metaverse portfolio, focusing on next-generation devices and platforms. Andrew's educational background includes a BA (Hons) in Marketing from Bristol Business School and additional studies in graphic design.