Basant Hassan

Global Client Partner

Basant Hassan is an accomplished marketing professional with extensive experience in digital media and performance marketing across various industries. Basant began a career as a Media Planner at Rotana from July 2011 to April 2013 and continued as a Digital Media Specialist at OLX Group from May 2013 to November 2015. Subsequently, Basant held positions as Online Performance Marketing Manager for tajawal and Almosafer Company, both part of Seera Group, from December 2015 to May 2018. Following this, Basant served as Head of Growth at Headway Digital briefly in 2018 and then progressed to a role at Uber, leading Performance Marketing Strategy & Planning for EMEA from May 2021 to July 2025. Currently, Basant is a Global Client Partner at Meta since August 2025. Educational qualifications include a Bachelor of Business Administration from American University in Dubai and further studies in Digital Strategies for Business at Columbia Business School, among others, showcasing a strong academic background in business and marketing.

Location

Amsterdam, Netherlands

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