Beatriz Cury

Beatriz Cury is an accomplished marketing professional with extensive experience in managing consumer marketing strategies across various leading platforms. At Instagram, Beatriz led a successful creator strategy for the Reels campaign, managing over 1,000 creators and significantly driving engagement through organic mentions. In the role of Senior Marketing Manager at Revolut, Beatriz spearheaded influencer marketing efforts across the Americas, focusing on user growth and social media engagement. Previously, Beatriz served as Head of Growth Marketing at UmHelp and held key roles at Bradesco and WhatsApp, achieving notable success in driving marketing campaigns and user education initiatives. Currently, Beatriz is a Senior Consumer Marketing Manager at Meta for the LATAM region. Educational credentials include specialization in growth from Growth Leaders Academy and Stanford University, along with a bachelor's degree in marketing from ESPM Escola Superior de Propaganda e Marketing.