Bianca Spada

Bianca Spada is an accomplished social media and digital marketing professional with extensive experience across leading global companies. Currently serving as the Social Media & Creators Lead for Ray-Ban Meta at Meta, Bianca focuses on augmented reality and smart wearables, while also managing social media strategies for the EMEA region. Previous roles include Global Senior Social Media Manager at Red Bull, where an average growth of 105% across social channels was achieved, and Global Head of Social Media at Deezer, where an effective global strategy was developed. Bianca also has a strong background in digital marketing with Huawei Technologies and HTC, creating impactful campaigns that significantly improved brand positioning. With degrees in International Marketing and International Business, Bianca combines academic expertise with a proven track record in enhancing brand presence and engagement in diverse markets.