Brad Etheridge

Brad Etheridge is a seasoned professional in operations and project management, currently serving as a PM in Publishing Operations at Meta since June 2024. Etheridge also contributes to the Virtual Athletics League as a member of the Advisory Board. Prior experience includes roles such as Operations Consultant at inCitu and PM for Established Creator Partnerships at Meta. Etheridge co-founded and led operations at Ethea, focusing on AI-driven narrative generation for the entertainment industry. Previous positions feature a VP role at Rogue Initiative Studios, where Etheridge helped grow an interactive studio, as well as assistant roles at New Regency Productions, WME, and The Walt Disney Studios, complemented by a marketing internship at Celebration Cinema. Etheridge holds a Bachelor of Business Administration with a concentration in Marketing and Global Media Studies from the University of Michigan.